This paper is a simple, quick guide to KLOE, the flagship experiment of INFN's \phi -factory DA\Phi NE at Frascati. KLOE's design principles, properties, its physics accomplishments and its impact on ``flavor physics'', are described in terms comprehensible to non specialists.
PACS numbers: 11.30.Er, 13.20.Eb, 13.20.--v, 14.40.Aq
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