After revisiting the hierarchy problem of the Standard Model and its implications for the scale of New Physics, I consider the fine tuning problem of electroweak symmetry breaking in two main scenarios beyond the Standard Model: SUSY and Little Higgs models. The main conclusions are that New Physics should appear on the reach of the LHC; that some SUSY models can solve the hierarchy problem with acceptable residual fine tuning and, finally, that Little Higgs models generically suffer from large tunings, many times hidden.

PACS numbers: 11.15.Ex, 11.30.Qc, 12.60.Jv, 12.60.Cn