With our current knowledge limited by the absence of physics data, I review our expectations from standard processes measurements at the LHC. Focusing on charged and neutral current processes, I illustrate how their measurement will constrain our uncertainties on discovery physics, and give some arguments about our precision goal for the W mass measurement. Detailed analysis reveals that there is no reason to believe we can not measure this fundamental parameter to about 5 MeV. This sets a natural goal of about 500 MeV for the top mass; to decide whether this is realistic requires further investigation.

PACS numbers: 12.10.Dm, 12.15.--y, 12.38.--t, 13.38.Be