An overview of new measurements of beauty production in ep collisions done by the H1 and ZEUS experiments at HERA is presented. Various techniques are used to efficiently tag the beauty flavour in the events, thereby exploring different regions of phase space. Differential cross sections are measured both in photoproduction and in deep inelastic scattering. The measured data are found to be somewhat higher then perturbative QCD calculations done at next-to-leading order.

PACS numbers: 13.60.--r